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About Course

Digital Marketing

SEO stands for “Search Engine Optimization” and SMO “Social Media Optimization”. Both are very important features for a digital marketing. SEO increase the visibility and links in the search engines through the genuine and informative contents and SMO grows the network which ultimately increases leads and sale.

The Tutorial shall cover the basics of Android Development to using Google Cloud Messaging for sending Notifications. We endeavor to cover majority of components added till Android Pie or Android Version 11. Integration of Social Media Facebook, Twitter ,Pinterest etc shall find a place in the tutorial as they are now Integral part of every Application. Third party libraries like Aquery,Volley etc along with Firebase shall also be dealt with in detail to support Application Development . Every stage shall come with a project to test you in the knowledge gained in that stage.


What this course will cover

What this course will cover

B.Tech/MCA pursuing or passouts students with a flair for developing Apps Mobile Developers who want to upskill their skills and obtain a better Job.. Non-Degree students but have a penchant for Coding and developing something big. Admission only through Written Test and subsequent Interview


Who this program is for

Who this program is for
Module Types


Behavioral Foundations

Module 1

  • Overall Introduction to the Course
  • Online-Offline Overview
  • New Business Models of the Digital Economy: Principles and Examples
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New Forms of Interaction

Module 2

  • Frictions and Commerce
  • Variety and the Digital Economy
  • Online-Offline Interaction and the Omni Channel World
  • Networks
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Tools & Principles

Module 3

  • Introduction to Digital Marketing Assets
  • Digital Marketing Tools and Tactics: A Taxonomy
  • Online Advertising: Approaches and Principles
  • Earned and Integrated Media
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Media Platforms

Module 4

  • Networks Effects
  • Social Advertising and Social Targeting
  • Viral Product Features and Viral Content
  • Organic Celebrity, Persuasion, and Sentiment
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Verifying Identity

Professional Training in Tricity

    What do you get

    Placement Training

    Get complimentary access to placement training to ace your internship/job hunt.

    Industrial Project

    Build a Fantasy Cricket application from scratch.

    Certified Training

    At the end of your training program you will be awarded with certificate of completion.

    Hands On Exercises

    Your training is packed with assignments, assessment tests, code challenges, quizzes and exercises

    Drop us a line! We are here to answer your questions 24/7